Music Video Analysis.

I am analysing This music video is called Stay awake, the artist is    example. Adam Powell directs this music video.

     The genre is; Electro house, dubstep, hip-hop. The video is set in a very urban location with a group of people with him dressing very casual.

The relationship between the lyrics and visual is that they relate   the lyrics and the visuals together. Example -  ‘did we chase the rabbit into wonderland’ – the visuals show that they are following a rabbit into the forest. This connects the lyrics with the visuals.

This video cuts at the beat. There are no instrumental bits illustrated in this video. At points of the video the pace of the music changes with the visuals to either speed up or slow the pace down in this music video.

There are close-ups of artists which means the artist is trying to sell this track as fun and enjoying being young. This artist is showing that they are having a party and people are enjoying there self.

The image the artist is being offered is he has two different sides to him; a wild side and where he is being serious. This shows in the video.

   This music video relates to the artists previous videos        because the videos are very different to the average music video.
There is no reference to the notion of looking.
Example has no sexual features on display even though the actors involved in the music video do so they stand out more in the music video.
Examples clothing is his statement of his attitude and the actors have an attractive clothing state meant.  These features have been chosen so that the younger generation is more attract to the song by the appearance of the actors and the artist.


This video relates to other music videos because the aspect of the previous videos are that he is very strange with very different videos each time he produces a new video and song.
this shows that he wants to be known as being different to other artists.
The music video has a completely different effect on people than a music video as this music video shows that people just want to live there life because the lyrics used ‘ will they believe us if we tell them the reason why?’ - questioning whether people believe them because they are having fun and enjoying themselves.


This music video in gages the audience more because the music video has a story behind it. comparing the video and the lyrics together to make the video match.

To sum up the overall essay on this music video i would say that the music video is  attracting the younger generations attention as this video has different bits that would appeal to younger people. this video fits with the lyrics and the music as its quite an upbeat song.

http://www.youtube.com/watch?v=f5CcOq8UzkI